THE APRIL PAPER
THE APRIL PAPER
Note from Mathilda
I’ve been trying to figure out what April is.
A creative studio, branding services, design, advertising — yet none of the labels I tried ever felt quite right.
Because I wake up one day wanting to write a book, the next dreaming of shaping visual ideas or just drifting into music. I don’t fit neatly into a box — and neither does April.
But here’s what is true:
My mind is an endless field of ideas, concepts waiting to unfold, and to take shape in the real world.


That’s April to me –
A place where buds break,
where ideas bloom,
where dreams grow —
sometimes under an icy rain,
sometimes beneath a glittering sunset.
Just like April,
just like me.
The April Paper is our own curated publication—an inside look at the clients we collaborate with, the projects we are working on, and the creative sparks we shape into refined stories. A glimpse of the craft behind our work.
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Richy Hair Sweden
Creative Direction + Styling
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Richy Hair Sweden
Creative Direction + Styling
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Skin Stories
Branding + Visual Identity
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What Comes Next
Substack concept for Sanaz Dizaj Parham
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Creative Direction
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Branding
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Content
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Copywriting
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Design
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Social Media Management
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Motion Graphics
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Web Design