THE APRIL PAPER

THE APRIL PAPER

Note from Mathilda

I’ve been trying to figure out what April is.
A creative studio, branding services, design, advertising — yet none of the labels I tried ever felt quite right.

Because I wake up one day wanting to write a book, the next dreaming of shaping visual ideas or just drifting into music. I don’t fit neatly into a box — and neither does April.

But here’s what is true:

My mind is an endless field of ideas, concepts waiting to unfold, and to take shape in the real world.



That’s April to me –

A place where buds break,
where ideas bloom,
where dreams grow —
sometimes under an icy rain,
sometimes beneath a glittering sunset.

Just like April,
just like me.

The April Paper — fragments from work, projects, and creative processes, shared as they unfold.

  • Creative Direction + Looks

    Richy Hair Sweden

  • Creative Direction + Looks

    Richy Hair Sweden

  • Poem Collection

    Lila Regn

  • Substack Page

    Sanaz Dizaj Parham

  • Brand Identity

    Skin Stories